"Don't embrace it as an end, but as a necessary component of success," says Eliot Frick, CEO at bigwidesky. "It is necessary for everyone. You either have a series of small failures that you can hide, or you are going to have one that you can't hide. If you look at the natural world, failure and redundancy is built into our system. We think that failure should never happen, but that is a chauvinism of our understanding."
(As seen in St. Louis Small Business Monthly, www.SBMON.com, May 2010).
--Ron Ameln, SBM
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