Tony Rubleski, an author and national speaker on sales, recently noticed a trend forming with his audiences. He noticed more ministers, accountants and attorneys were coming to his sales seminars.
Said Rubleski in his book, "Mind Capture": "Many ministers believe that if you build it, and the message is great, people should show up. That's fine to think and believe this, but at the end of the day, whether they believe it or not, their selling their followers on the message and vision they have."
The lesson here is simple: Everyone is involved in sales. The sooner you recognize this in your organization, the more success your business will enjoy.
Everyone in your organization should be trained on sales strategies and how to help improve sales within their own jobs. Accountants, ministers, attorneys, receptionists, service techs...they all have a role in the sales process.
Start providing your employees with some sales training and tools to help them better interact with customers. You may get some pushback (No one wants to be the telemarketer who calls at dinner). However, we're all sales people. More experience in sales will ultimately help all employees. Who do 99% of CEOs say are the most valuable employees: the top sales producers.
-Ron Ameln, SBM