Listen, there are just certain tasks that come with certain jobs. Take, major league baseball player. Yes, you play baseball and get lots of money, cute girls and free dinners, etc., but you also have to answer questions from the geeky, very non-athletic sports reporters everyday (I know this because I used to be one). That's just part of the deal.
When it comes to being an entrepreneur, especially a solo-entrepreneur, sales is part of the deal. You don't have a boss, don't have to clock in or ask for PTO days, but you do need to sell.
As a consultant recently told me, "How come none of these solopreneurs want to sell?" Selling is part of the deal if you want to survive. Yes, old fashioned, selling. That means cold calls, presentations, networking, alliances, referrals, the whole nine yards.
Own it. Live it. Do it now.
Your head trash can tell you all types of things: "No one cold calls anymore," "cold calling doesn't work," "People don't like to be sold anymore," "Social media is all I need anymore," --whatever.
Tell yourself whatever you want. But the fact is when you became a solo business owner, your No. 1 job became salesperson.
The sooner you embrace that, the better off you'll be.
--Ron Ameln, SBM