1. The Customer Is Always Right. No, the customer is not always right. In fact, sometimes he is a blundering idiot that sucks time, energy and resources from your profitable clients. For some customers, it's just best to kick them to the curb.
2. People Are Your Most Important Asset. Wrong, wrong, wrong. The RIGHT people are your most important asset. The wrong people can get your company in trouble faster than Ben Roethlisberger at a night club. The key is to get the right people on the bus and send the others packing.
3. It Takes Money To Make Money. Remember all of those flashy E-commerce entrepreneurs from the mid-90s. They spent a LOT of money. The result: Nothing, nada, thanks and drive home safely. Most went belly up. Why? Maybe because they spent most of their money on exotic private jets. It certainly wasn't a lack of money, thanks to every VC with a pulse and a checkbook. Don't like that example, how about Enron.
It doesn't take money to make money. It takes putting money into quality, calculated risks that makes money.
4. It's All About Hard Work. It's not about 60 or 70 hour work weeks. It's about being productive, no matter how many hours it takes. Enough said.
5. It Is What It Is? By saying this, you've pretty much become a victim. If it is what it is, too bad. Take steps to change it.
--Ron Ameln, SBM